This was a one-time ad created for the Paris-Roubaix which is a one-day race in France.
The riders and bikes were molded in Zbrush. The buildings were created in 3ds Max. All texturing was done in Substance Painter and rendered in 3ds max with v-ray. A final paint over was added by one of the illustrators at Moxie Sozo
https://moxiesozo.com/work/mavic/
